Custom cosmetic boxes are specially designed and customized packaging solutions for cosmetic products. They are not only used to store and protect the cosmetic products, but also to showcase and promote the brand image and identity.
Cosmetic packaging boxes can make a significant difference in the appeal and value of cosmetic products, as they can attract more customers, increase brand awareness, and enhance customer loyalty.
According to a survey by Dotcom Distribution, 52% of online shoppers are more likely to make repeat purchases from a brand that delivers premium packaging. Another study by WestRock found that 68% of consumers agree that packaging design can influence their perception of a brand.
In this article, we will discuss how to choose the best custom boxes for your brand and products, by considering the following aspects: size and shape, design and branding, material and quality, and printing and finishing. By following these tips, you can create cosmetic packaging that will stand out from the crowd and impress your customers.
How to Create a Stunning Design and Branding for Your Custom Printed Cosmetic Boxes?
Another important aspect to consider when creating boxes for cosmetic packaging is the design and branding of the packaging. The design and branding of the custom packaging should reflect the brand identity and personality, as well as the features and benefits of the cosmetic products. The design and branding of the custom boxes should also catch the attention and interest of the customers, and make them want to buy and use the products. Here are some factors to keep in mind when creating a stunning design and branding for your custom cosmetic packaging boxes:
- The design and branding of the custom packaging should be consistent with the brand vision and mission, as well as the brand values and goals. The design and branding of the custom boxes should convey the message and story of the brand, as well as the purpose and promise of the products.
- The design and branding of the custom beauty product packaging should be distinctive and memorable, so that they can stand out from the competition and create a lasting impression on the customers. The design and branding of the custom boxes should also be relevant and appealing to the target audience and market segment of the products.
- The design and branding of the cosmetic paper boxes should be simple and clear, so that they can communicate the information and details of the products effectively and efficiently. The design and branding of the custom boxes should also be attractive and elegant, so that they can enhance the aesthetic and quality of the products.
Some of the elements to include in the design and branding of your custom packaging cosmetic are:
- Logo: The logo is the symbol or emblem that represents the brand name and identity. The logo should be placed prominently on the cosmetic box packaging supplier, so that it can be easily recognized and remembered by the customers. The logo should also be designed in a way that reflects the brand personality and style, such as using appropriate fonts, colors, shapes, etc.
- Name: The name is the word or phrase that identifies the brand or product. The name should be written clearly on the custom boxes, so that it can be read and understood by the customers. The name should also be catchy and unique, so that it can differentiate itself from other brands or products.
- Slogan: The slogan is the short and catchy phrase that summarizes or highlights the main benefit or feature of the brand or product. The slogan should be printed on the custom packaging, so that it can capture the attention and interest of the customers. The slogan should also be persuasive and memorable, so that it can influence the decision and action of the customers.
- Color scheme: The color scheme is the combination or selection of colors that are used for the design and branding of the custom boxes. The color scheme should be chosen carefully, as it can have a significant impact on the mood, emotion, perception, and preference of the customers. The color scheme should also match or complement with the colors of the products or their ingredients.
- Images: Images are pictures or graphics that are used to illustrate or demonstrate the features or benefits of the products. Images should be displayed on the cosmetic box packaging supplier, so that they can show the customers what the products look like or how they work. Images should also be high-quality and realistic, so that they can convey the authenticity and value of the products.
- Icons: Icons are small symbols or signs that are used to represent or indicate the characteristics or attributes of the products. Icons should also be simple and meaningful, so that they can communicate the information quickly and effectively.
How to Select the Optimal Size and Shape for Your Cosmetic Packaging for Small Business?
One of the first things to consider when creating custom printed cosmetic boxes is the size and shape of the packaging. The size and shape of the cosmetic box printing should match the dimensions and features of the cosmetic products, as well as the expectations and preferences of the customers. Here are some factors to keep in mind when choosing the size and shape of your wholesale cosmetic boxes:
- The size and shape of the custom cosmetic boxes wholesale should fit the cosmetic products snugly, without leaving too much empty space or causing any damage or deformation. The custom boxes should also be easy to handle, store, and transport, without adding unnecessary weight or bulk.
- The size and shape of the custom cosmetic packaging should reflect the type and category of the cosmetic products, as well as the brand identity and personality. For example, if you are selling lipsticks, you might want to choose a tube-shaped box that can highlight the color and texture of the product. If you are selling perfumes, you might want to choose a bottle-shaped box that can showcase the fragrance and elegance of the product.
- The size and shape of the custom boxes should also appeal to the target audience and market segment of the cosmetic products. For example, if you are targeting young and trendy customers, you might want to choose a box that has a modern and sleek design, such as a square or rectangular box. If you are targeting mature and sophisticated customers, you might want to choose a box that has a classic and elegant design, such as a round or oval box.
Some of the common sizes and shapes of custom cosmetic packaging are:
- Tubes: Tubes are cylindrical boxes that are ideal for products that have a long and narrow shape, such as lipsticks, mascaras, eyeliners, etc. Tubes can also be used for products that have a liquid or creamy consistency, such as lotions, creams, gels, etc. Tubes can be made from paperboard, cardboard, or plastic, depending on the durability and flexibility required.
- Bottles: Bottles are containers that have a neck and a mouth, usually with a cap or a pump. Bottles are suitable for products that have a liquid or semi-liquid form, such as perfumes, sprays, oils, serums, etc. Bottles can be made from glass, plastic, or metal, depending on the transparency and quality desired.
- Jars: Jars are containers that have a wide mouth and a lid. Jars are perfect for products that have a solid or semi-solid form, such as powders, creams, balms, scrubs, etc. Jars can be made from glass, plastic, or metal, depending on the visibility and protection needed.
- Boxes: Boxes are containers that have a flat base and four sides, usually with a lid or a flap. Boxes are versatile and can be used for any type of product that can fit inside them. Boxes can be made from paperboard, cardboard, kraft paper, or corrugated board, depending on the strength and sustainability required.
To optimize the space and efficiency of your custom cosmetic packaging boxes, you can also use some additional features or accessories, such as:
- Inserts: Inserts are pieces of material that are placed inside the custom boxes to create separate compartments or sections for different products or components. Inserts can help to organize and secure the products inside the custom boxes, as well as to enhance their presentation and value. Inserts can be made from paperboard, cardboard, foam, or plastic, depending on the cushioning and support needed.
- Dividers: Dividers are similar to inserts but they are used to create partitions or divisions within a single compartment or section of the custom cosmetic packaging. Dividers can help to separate and arrange similar or related products inside the custom boxes, such as different shades or sizes of the same product. Dividers can be made from paperboard or cardboard.
- Trays: Trays are shallow containers that are placed inside or outside the custom packaging to display or hold multiple products at once. Trays can help to showcase and highlight the products inside or outside the custom boxes, as well as to facilitate their access and use. Trays can be made from paperboard or plastic.