Hoardings have been in use for a long long time and marketers, advertisers, and companies have made the most of their advertising possibilities for many years. In the last couple of decades, it’s been apparent developers are beginning to look at their hoardings in a new way.
We’re entering an exciting new age of hoarding board, which is a thrilling time for correx sign printing and construction. As a method of advertising hoarding graphics must provide developers with a possible return or at least, a tangible benefit.
Assessing this and making informed choices regarding the type of designs that are most effective is a problem that has been around for a long time. However, as we transition into ever-more informed, sophisticated, and data-driven environment developers are discovering methods to get the most out possible use of the construction materials. But how do they do it?
Why Do Hoarding Designs Matter?
In simple terms an empty billboard for a construction site is an opportunity missed. Given that these hoardings are a legally required to provide security and safety for construction project, as well they’re in essence a blank billboard, it’s unfortunate that so many are empty – or have such tiny images that only those who is a good distance from the wall is in a position to read the text.
It is important to keep track of is that hoardings don’t only provide a way to promote your specific products, but also to promote your services. While the name, address and telephone number will forever remain the most common elements in the world of advertising, graphic design hoardings provide a lot more than just that.
They’re an excellent method of engaging with the community. When they’re designed properly they’re an extremely efficient method to create and enhance your brand’s or image of your business. Each of these options requires some planning and insight but this is the place where change has been taking place and many developers are exploring ways to utilise their hoardings in creative and unique methods…
There’s No Longer A One-Size Universal Fit For All
There was a period when hoarding design and graphics was a matter of graphic designs were printed and adhered onto the board of the hoarding. Importantly, the layout of hoardings was all the time based on relevant minimum standards for things such as height, so the end result was a uniform, long horizontal, flat hoarding.
We see them often. There isn’t anything wrong with this style. It’s a simple idea and effective: place the most striking graphics on your hoardings that you already have, and use them as an advert for the developer , as well as other companies associated with the project.
However, developers are finding ways to utilise innovative design ideas and intelligent design to create their hoarding images more effectively. In our technologically-advanced world, insight is everything. It’s now easier than ever to determine who you’re most likely to be your target market, what they think, and how to get them there.
The primary idea behind this is to use clever design, when in the right place to create the maximum impact. In the case of hoardings, this could include creative installations, 3D design as well as interactivity. The key to this is to treat each hoarding project as an unique chance to create a one-of-a-kind and high-impact concept…
So let’s look at some. Some have collaborated with a variety of clients to create individual, unique hoarding designs. It’s fascinating to understand the reasons why these companies and developers made the decisions they’ve made regarding their hoardings
If a sign is set on a roadway and cyclists and motorists are likely to comprise a significant portion of the possible viewers for the design it is important to consider how you can effectively convey a message to them.
With large fonts, clear and simple messages, and high-contrast colours are all good points to consider there could be a better design that’s more effective. The lenticular hoarding was created to be used in The Foamex board development, and is an excellent example of how to design hoardings with context in mind.
When people walk through the length of the wall, they are able to be presented with two distinct images. The distinctive visual impact that the illusion creates is a great concept of a “talking point” to the design.
Panels For Viewing
Hoarding panel, as a practice, conceal an unattractive or risky construction site to protect the site from view and access of the public. However, if the construction site is located in an urban area that is crowded or is located in an area with high traffic, it can result in the curiosity of others.
The people who walk by are often curious to know more about what’s happening or what’s being constructed. Developers can profit from this, and transform their displays into interactive experiences by adding the possibility of having a viewing panel for people to browse through.
This creates a dialogue with the general public and when paired with accompanying graphics, is an excellent way to create excitement regarding the work you’re doing which is crucial for the reputation of your brand.
When we understand more about the psychology of consumers it becomes clear that certain locations and locations in which hoardings have the potential to have a greater impact. They are typically located at the most important “dwell” points (places in which people are spending longer, and are exposed to advertisements for longer) and on areas such as corners.
In locations where a hoarding needs to make a significant impact, enhancing its presence becomes crucial. One effective strategy to achieve this is by increasing the vertical height of graphics and panels. This approach not only ensures visibility from a distance but also adds an appealing element to the overall design. Utilizing materials like aluminium composite panels for these hoardings can further enhance their effectiveness. These panels, known for their durability and aesthetic appeal, support the creation of taller, more striking designs without compromising on stability or quality. This combination of heightened structure and quality material ensures that the hoarding stands out in any setting.
Double-height hoardings, like this one, create a more lasting impression in areas which impressions last longer. It’s not an exhaustive list; however it does give a glimpse of how developers are breaking new ground in the field of hoarding designs and advertisements.
Hoarding printing companies today can design images for virtually any style, size, shape, or form and there’s no reason contractors, property developers and other professionals dealing with hoardings shouldn’t make use of this. It’s certainly an exciting time as we continue to build on the possibilities of advertising on the outdoors!